ICEC 2027Ningbo, China

The 28th International Conference on Electronic Commerce

ICEC 2027

23–25 June 2027

University of Nottingham Ningbo China, Zhejiang

Co-creation and co-existence with AI in the e-business ecosystem

Read the call for papers See key dates

Key dates

  1. 25 March 2027Paper submission deadline
  2. 30 April 2027Acceptance notification
  3. 20 May 2027Final version due
  4. 23–25 June 2027Conference in Ningbo

Call for papers

Co-creation and co-existence with AI in the e-business ecosystem

ICEC 2027 invites research on how people and AI can work well together in electronic commerce, and on how that partnership can make the e-business ecosystem more sustainable.

  • Building harmony between humans and AI in e-business contexts
  • Supporting a more sustainable e-business ecosystem

Topics include, but are not limited to

  • Human–AI collaboration in e-commerce
  • AI and consumer experience
  • Generative AI in marketing and content creation
  • AI-driven decision-making and automation
  • Trust, ethics, and responsible AI
  • Human creativity and AI co-creation
  • AI and the future of digital work
  • AI-powered platforms and innovation
  • Data privacy and security in AI ecosystems
  • Sustainable and inclusive AI in e-commerce

Submission

Full papers, short papers, and student research are welcome. Paper formats and page limits will be posted here.

Submission guidelines: to be announced

Submission system
Download template Camera ready Template (Abstract) Camera ready Template (Full)

Publication policy

All submitted papers will undergo a double-blind peer review. Accepted papers must be presented at the conference and will be eligible for best paper awards. Selected papers will be invited to special issues of partnering journals.

ICEC does not claim copyright for accepted papers published in its proceedings, thereby allowing authors to submit revised versions to journals without conflict.

Panoramic view of the University of Nottingham Ningbo China campus at sunset

Program

Three days on campus and in Ningbo: a pre-conference day for doctoral students and industry workshops, a main day of paper sessions, and a day with leading Chinese e-commerce companies.

Day 1, Wednesday 23 June

Pre-conference

  • Doctoral consortium
  • Special workshops
    • Cross-border e-commerce
    • Live commerce in China
  • Steering committee meeting

Evening: Welcome reception on campus

Day 2, Thursday 24 June

Main conference

  • Opening keynote
  • Regular paper sessions

Evening: Gala dinner at the Ningbo Old Bund, by the river

Day 3, Friday 25 June

Post-conference

  • Company visits
  • Local tours of Ningbo

Detailed session schedule will be released after acceptance notification.

The NEXT live commerce practice base building at NUBS China

Special workshops走向全球：数字创新与跨境电商

Cross-border e-commerce. Going global through digital innovation, covering the cross-border e-commerce ecosystem, cross-border supply chain management, and global advertising and marketing.

Live commerce in China. Hosted at NEXT (Nottingham E-Commerce Matrix of Transformative Practice, NEXT电商直播实践基地), which brings academia, industry, and students together around next-generation e-commerce practice.

  • Live commerce 电商直播
  • Digital marketing 数字营销
  • AIGC content creation AIGC内容创作

Doctoral consortium

A half-day program for doctoral students from Korea and China, with priority given to senior students in years 3 and 4. Each student works with faculty mentors, including keynote speakers and committee chairs.

~30doctoral students
~10faculty mentors
  1. Opening keynote seminar1 hour
  2. Editors’ round table discussion1 hour
  3. Paper-development workshop2 hours

Company visits

Tentative

Alibaba阿里巴巴

A morning at Alibaba’s campus to experience a leading Chinese digital platform, followed by an afternoon session with a senior operations expert on Alibaba’s development, business model, ecosystem, and innovation.

Yowant遥望科技

A visit to one of China’s leading livestreaming firms, looking at cross-border e-commerce workflows, marketing, traffic conversion, and supply chain cases from the inside.

Keynotes and special issues

Keynote speakers

Keynote speakers will be global thought leaders in electronic commerce. The opening keynote will set the scene for the conference theme.

Speakers to be announced

Special issues

Excellent papers will be recommended to special issues of international SCI/SSCI journals. The list of participating journals will be confirmed by early 2027.

Journal list to be announced

Awards

Award winners are selected by the Award Selection Committee.

  • Best Full Paper Awardand two runners-up
  • Best Short Paper Awardand two runners-up
  • Best Student Research Awardand two runners-up
  • Best Reviewer Awardaround three reviewers
  • Bright e-Commerce Award

Conference committee

Honorary Chair

  • Prof. Jae Kyu Lee

Conference Chairs

  • Prof. Kok Wei KhongDean, NUBS China, UNNC
  • Prof. Han ZhangDean, HKBU College of Business
  • Prof. Gyoo Gun LimDirector, ICEC
  • More to be confirmed

Program Chairs

  • Prof. Sunghan RyuUNNC
  • Prof. Cai ZhaoUNNC
  • Prof. Sung-Byung YangKyung Hee University
  • Prof. Xiaosong WuBeijing Normal University
  • More to be confirmed

Organizing Chairs

  • Prof. Luke Younghoon ChangUNNC
  • Prof. Sun Young ShimSungshin Women’s University
  • Prof. Yusen DongBeijing Normal University
  • More to be confirmed

Local Organizing Chairs

  • Prof. Jenny PuUNNC
  • More to be confirmed

Doctoral Consortium Chairs

  • Prof. Boying LiUNNC
  • Prof. Daegon ChoYonsei University
  • More to be confirmed

ICEC Special Issue Coordinators

  • Prof. Taeho Hong (Coordinating Chair)Pusan National University
  • Prof. Mou JianPusan National University
  • Prof. Dan J. KimUniversity of North Texas
  • Prof. Jee Hae LimUniversity of Hawaii, Manoa

Award Selection Committee

  • To be confirmed

Review Coordinator

  • To be confirmed

Conference Secretariat

ICEC Steering Committee

  • Prof. Jae Kyu LeeFounder, ICEC Center & Conference
  • Prof. Gyoo Gun LimPresident, ICEC Center
  • Prof. Shan LiuConference Chair, ICEC 2023 at Xi’an; Director, ICEC Center China
  • Prof. Patrick ChauForthcoming Conference Chair, ICEC2028
  • Prof. Han ZhangEditor-in-Chief Information and Management; Hong Kong Baptist University; Georgia Institute of Technology; Founder of CSWIM
  • Prof. Victoria YoonEditor-in-Chief, Decision Support Systems, Virginia Commonwealth University
  • Prof. Ju Yong KangConference Chair, ICEC 2023/2024 in Korea; Professor and Dean of Ajou University
  • Prof. Suhn Beom KwonDirector of ICEC Center; Professor, Kookmin University
  • Prof. Kyoung Jun LeeFormer President, ICEC Center; Professor, Kyung Hee University
  • Prof. Dan J. KimProfessor, University of North Texas, Dallas, USA
  • Prof. Qi LiConference Chair, ICEC 2005 and ICEC 2019; Professor, Xi’an Jiaotong University
  • Prof. Zhangxi LinProgram Chairs, ICEC; Professor, Texas Tech University, USA
  • Prof. Robert KauffmanFormer Editor-in-Chief, ECRA; Professor, Copenhagen Business School
  • Prof. Norman SadehConference Chair, ICEC 2003; Professor, Carnegie Mellon University
  • Prof. Sung Byung YangProgram Chair, ICEC 2016 and 2025; Professor, Kyung Hee University

Program Committee

  • Alex ZarifisUniversity of Southampton
  • Amanda ChuThe Education University of Hong Kong
  • Anik MukherjeeIndian Institute of Management Calcutta
  • Baojun GaoWuhan University
  • Byunghwa ParkKean University
  • Caiyan GongHarbin Engineering University
  • Chao FangXi’an Jiaotong University
  • Chaocheng HeWuhan University
  • Chul Ho LeeKAIST
  • Chulmo KooKyung Hee University
  • Chulyoung YangKiwoong Company
  • Daegon ChoYonsei University
  • Dapeng PanBeihang University
  • Dengsheng YuShandong Yingcai University
  • Dohyung ParkKookmin University
  • Dong Yeon KimHanyang University
  • Donghyuk ShinKAIST
  • Dongwon LeeHong Kong University of Science and Technology
  • Fanbo MengJiangnan University
  • Feng LiuShandong University
  • Guangsen SiZhengzhou University
  • Guo ZhilingSingapore Management University
  • Guohou ShanNortheastern University
  • Guoyin JiangUniversity of Electronic Science and Technology of China
  • Habin LeeBrunel University
  • Haiyang FengTianjin University
  • Hansoo LeeRitalco Company
  • Hao WangCentral China Normal University
  • Hong Joo LeeCatholic University of Korea
  • Hongyi MaoGuizhou University of Finance and Economics
  • Hui LiNankai University
  • Hyejung LeeTokyo University of Science
  • Hyeokkoo Eric KwonNanyang Technological University
  • HyunChul AhnKookmin University
  • Hyung Yong LeeHansung University
  • HyungSoo KimDong-A University
  • In Hyun Kim2E Consulting Company
  • Jae Kwang LeeTech University of Korea
  • Jae Won ChoiSoonchunhyang University
  • Jae Won LeeKorea University of Technology and Education
  • Jaehyun ParkTokyo Institute of Technology
  • Jason CohenUniversity of the Witwatersrand
  • Jee Hae LimUniversity of Hawaii at Manoa
  • Ji Hye SuhSeoul National University of Science and Technology
  • Jian MouPusan National University
  • Jiang WuWuhan University
  • Jin Beom KangXinapse Company
  • Jin LiXi’an Jiaotong University
  • Jinyoung MinChosun University
  • Jiyong ParkUniversity of Georgia
  • Jongwoo KimHanyang University
  • Jongwook ChoiInstitut Teknologi Bandung
  • Ju Young KangAjou University
  • Juhee KwonCity University of Hong Kong
  • Jun Seok HongKyonggi University
  • Jung Hun LeeYonsei University
  • Jung LeeHankuk University of Foreign Studies
  • Jung Seung LeeHoseo University
  • Kezhen WeiSouthwestern University of Finance and Economics
  • Ki Hwang NamDongguk University
  • Kiyoong SungBC Card
  • Kun YuanHefei University of Technology
  • Kunsoo HanMcGill University
  • Kwang Sun ChoiBigBang Angels
  • Kyung Jin ChaHanyang University
  • Kyung Sik ShinEwha Womans University
  • Kyung Young LeeDalhousie University
  • Le Hoanh SuVietnam National University
  • Le WangXi’an Jiaotong University
  • Li LinKing Fahd University of Petroleum and Minerals
  • Ligang CuiChongqing Jiaotong University
  • Lin WangHuazhong University of Science and Technology
  • Ling ZhaoHuazhong University of Science and Technology
  • Lou LiguoNingbo University of Technology
  • Martin KangLoyola Marymount University
  • Meng ChenUniversity of Science and Technology of China
  • Mengli YuNankai University
  • Min-Seok PangTemple University
  • Miyeon JungUniversity of Nevada Las Vegas
  • Mun Yong LeeKAIST
  • Mye SohnSungkyunkwan University
  • Myunghwan LeeChinese University of Hong Kong
  • Nam Ho ChungKyung Hee University
  • Namkyu KimKookmin University
  • Nan YuanTianjin University of Finance and Economics
  • Oh-Byung KwonKyung Hee University
  • One-Ki LeeVirginia Commonwealth University
  • Pan LiGeorgia Institute of Technology
  • Paul YooUniversity of Technology Sydney
  • Phung Minh TuanTon Duc Thang University
  • Quan XiaoJiangxi University of Finance and Economics
  • Ren GangHefei University of Technology
  • Sai LiangNankai University
  • Sang Yong LeeHanyang University
  • Sang-Hyeak YoonKorea University of Technology and Education
  • Sangjae LeeSejong University
  • Sangmi ChaeEwha Womans University
  • Sangwon LeeWonkwang University
  • Seungdo LeeKSTEC
  • SeungIk BaekHanyang University
  • Shaohui WuHarbin Institute of Technology
  • Shuqing ChenHarbin Institute of Technology
  • Sohyeong KimStanford University
  • Sooil ShinKennesaw State University
  • Spring H. HanKyoto University
  • Sun Young ShimSungshin Women’s University
  • Sun Young OhHancom Intelligence
  • Sung Bum ParkHoseo University
  • Sung Won ChungData Solutions
  • Sunghun ChungSanta Clara University
  • Taeksoo ShinYonsei University
  • Tailai WuHuazhong University of Science and Technology
  • Thi TranBinghamton University
  • Tianjian ZhangCalifornia State University Dominguez Hills
  • Victoria YoonVirginia Commonwealth University
  • Wei ZhaoXi’an Jiaotong University
  • Wilson LiDeakin University
  • Woo Jong ShuInha University
  • Woo Jun KimYonsei University
  • Wooje ChoSeoul National University
  • Xiang GongNorthwestern Polytechnical University
  • Xiaochao WeiWuhan University of Technology
  • Xiaosong WuBeijing Normal University
  • Xiaoxiao LiuXi’an Jiaotong University
  • Xin FuXiamen University
  • Xing ZhangWuhan Textile University
  • Xinxin GuoJiangsu University
  • Xiumei MaSichuan University
  • Xusen ChengRenmin University of China
  • Yang LiuXi’an Jiaotong University
  • Yang QianHefei University of Technology
  • Yezheng LiuHefei University of Technology
  • Yifan YuUniversity of Texas at Austin
  • Yongqing YangShandong Technology and Business University
  • Yoonseok SonUniversity of Notre Dame
  • You Sub HwangSeoul City University
  • Younghoon ChangBeijing Institute of Technology
  • Youngki ParkGeorge Washington University
  • Youngseok BangYonsei University
  • Youngshin AhnKTIS
  • Yu DengshengWenzhou University of Technology
  • Yuanchun JiangHefei University of Technology
  • Yujuan ZhengXidian University
  • Yun Ho ChoKookmin University
  • Yun Joo ParkSeoul National University of Science and Technology
  • Zhao CaiUniversity of Nottingham Ningbo China
  • Zhaohua DengHuazhong University of Science and Technology
  • Zhaojin LiXi’an Jiaotong University
  • Zhongtao HuHebei University of Technology
  • Ziqiong ZhangHarbin Institute of Technology
  • Zoonky LeeYonsei University

Location

ICEC 2027 takes place on the campus of the University of Nottingham Ningbo China, hosted by Nottingham University Business School China.

Aerial view of the UNNC campus with the Trent Building clock tower

Venue

Campus
University of Nottingham Ningbo China (宁波诺丁汉大学)
City
Ningbo, Zhejiang Province, China
Host
Nottingham University Business School China (NUBS China)

Travel guide (airports, high-speed rail, visas): to be announced

Conference hotel

Entrance of LA Hotel, the Boya International Exchange Centre on campus

LA Hotel (博雅国际交流中心), on campus, is the main conference hotel. More hotels near campus will be listed here.

Booking details and group rates: to be announced

Registration

Registration fees and the online registration form will be published here. Early registration is expected to open after acceptance notification on 30 April 2027.

Ask about registration